Foundations of Menu Planning

1st Edition

Daniel Traster
eISBN-13: 9780133055894

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

Sold By Prentice Hall
ISBNs 013802510X, 9780138025106, 0133055892, 9780133055894
Number of Pages 264
Edition 1st